Post by account_disabled on Dec 30, 2023 3:48:55 GMT
Ariel, the Spanish brand of washing machine detergents, has taken a step forward to talk about an everyday problem that goes back generations. The brand wanted to call on the little ones to get involved in household chores and does so through the popular song "Los Días de la Semana" by Los Payasos de la Tele . The objective of the campaign, developed by Proximity , is for tasks to be shared between children and adults. For this reason, they have proposed rewriting the famous song to include a teenager in these daily responsibilities . In this way, Ariel challenges the entire society to participate in this new version of the song that brought a smile to thousands of boys and girls who have now become parents. The brand seeks to educate in equality and give relevance to the fact that housework is part of all cohabitants, regardless of their age or gender . Thus, the brand together with the Little Homeowners Association have held a workshop aimed at boys and girls of all ages with the aim of asking them about their role and collaboration in the distribution of household chores and asking them for their assessment of the famous song. in which a girl does housework.
After listening, the majority asked for the involvement of the male gender in these household chores, so that the girl in the song has the same opportunity to go and play . Answers such as "It's okay to do Phone Number List housework, but you also have to have your leisure time", "We should realize that not only women have to do it, but men and children also have to do it" were some of those declared. by the boys and girls of the workshop. In parallel, both genders recognized that they should be more involved in helping their fathers and mothers at home , in addition to specifying that their mother was the main person responsible for household chores. In light of these events, it was Ana Sancho, founder of Pequenos Amos de Casa, who commented: " It is important for adults to set an example ." A child does what he sees at home. "When you form a family you have to know that from moment zero you can transmit these values." The challenge is to reissue the song so that "The days of the week" are sung with the involvement of both genders in household chores.
Ariel seeks the collaboration of society to reissue the popular song by Los Payasos de la Tele so that, decades later and with an evolved society, it can once again make thousands of boys and girls happy throughout Spain. Ariel's purpose is for this song to remain iconic and contribute to educating and combining the roles and responsibility of household chores , while starting with the little ones in the house. In addition, they seek to address one of the current problems of millions of Spanish families: household chores are not for men or women, they are for everyone. «During these months we have been able to observe changes in habits thanks to the pandemic. The latest studies reflect that there is still little equality in the distribution of household cleaning tasks: 70% of women stop the 30% of men who are involved . A fact that we hope will improve by staying at home more time and that balance, for equality in the future, becomes a reality with projects like this ," explains Sarah Chemouli, director of Ariel. Ariel's campaign is composed of a natural and jovial tone of the song "The Days of the Week" that was part of the childhood of so many people .
After listening, the majority asked for the involvement of the male gender in these household chores, so that the girl in the song has the same opportunity to go and play . Answers such as "It's okay to do Phone Number List housework, but you also have to have your leisure time", "We should realize that not only women have to do it, but men and children also have to do it" were some of those declared. by the boys and girls of the workshop. In parallel, both genders recognized that they should be more involved in helping their fathers and mothers at home , in addition to specifying that their mother was the main person responsible for household chores. In light of these events, it was Ana Sancho, founder of Pequenos Amos de Casa, who commented: " It is important for adults to set an example ." A child does what he sees at home. "When you form a family you have to know that from moment zero you can transmit these values." The challenge is to reissue the song so that "The days of the week" are sung with the involvement of both genders in household chores.
Ariel seeks the collaboration of society to reissue the popular song by Los Payasos de la Tele so that, decades later and with an evolved society, it can once again make thousands of boys and girls happy throughout Spain. Ariel's purpose is for this song to remain iconic and contribute to educating and combining the roles and responsibility of household chores , while starting with the little ones in the house. In addition, they seek to address one of the current problems of millions of Spanish families: household chores are not for men or women, they are for everyone. «During these months we have been able to observe changes in habits thanks to the pandemic. The latest studies reflect that there is still little equality in the distribution of household cleaning tasks: 70% of women stop the 30% of men who are involved . A fact that we hope will improve by staying at home more time and that balance, for equality in the future, becomes a reality with projects like this ," explains Sarah Chemouli, director of Ariel. Ariel's campaign is composed of a natural and jovial tone of the song "The Days of the Week" that was part of the childhood of so many people .